About Us
Founded in 2026 by İsmail H. Gürler, İHG Medya is a format creation studio dedicated to developing original television formats with global hit potential. Our founder, İsmail H. Gürler, has worked behind the scenes as part of the writing teams for various television drama series, written the screenplay for the feature film Drenaj, and created hundreds of YouTube scripts. He has also helped individuals and companies with scriptwriting, advertising content development, and other creative content services. Videos produced using his scripts have reached millions of views across social media platforms.
Following his experience in scripted content, İsmail H. Gürler turned his creative vision and innovative thinking toward the unscripted space, seeking to apply his storytelling expertise to the creation of original television formats. This ambition led to the establishment of İHG Media.
We believe that the television industry, which has lost significant ground over the past decade and seen billions of viewers migrate to social media, needs more than scripted content to reclaim its former strength. We believe the key lies in highly creative unscripted formats that precisely capture the expectations and viewing habits of today's audiences. We are convinced that the industry will increasingly recognize this reality and the transformative potential of original unscripted entertainment.
With this vision, İHG Media operates from its Istanbul-based office, where we work to create distinctive, innovative television formats with the potential to become global hits.
