Our Formats
At İHG Media, we don't create ordinary, cliche-driven television formats. We strive to create original formats, each with the potential to become a global hit.
We believe that achieving this requires more than a great idea. Originality, creativity, a clear conceptual philosophy, a compelling reason for the format to exist, a precisely defined target audience, and format mechanics perfectly aligned with that audience's expectations are all essential. Every element must work in harmony—not only to attract viewers, but also to keep them engaged.
This is the philosophy behind our formats. We develop each concept with these principles in mind, and we continue to create new formats driven by the ambition to bring fresh ideas to the global television industry.
We see production companies as valued creative partners. Rather than simply presenting our formats, we invite them to join us in turning ambitious original concepts into global hits.
Interested in exploring our formats?
Please contact us at info@ihgmedya.com.tr to discover our portfolio and discuss potential partnerships.
Reality
Reality is our strongest area of expertise and one of the most powerful genres within unscripted television for capturing viewers' attention and keeping them glued to their screens.
However, the reality formats we create stand apart: free from clichés, conventional formulas, and artificial interventions, they are built around flawless format mechanics and powerful hooks designed to captivate audiences.
Quiz Shows
Quiz shows should no longer be limited to asking questions. They must challenge contestants to answer correctly at speed while under intense pressure, using mechanics that demand quick thinking and decisive responses.
Today's audiences can find the answer to almost any question within 10–15 seconds. Simply asking questions is no longer enough to keep them engaged. We believe the next generation of quiz shows must go beyond traditional question-and-answer formats by incorporating reality elements that create genuine tension, compelling human drama, and an emotional investment in the contestants.
Game Shows
Game shows should be more than just games. To capture and retain the attention of today's short-attention-span audiences, they must incorporate hybrid elements that combine compelling storytelling, strategic gameplay, psychological tension, and social dynamics into a cohesive and engaging experience.
Other Formats
We are not limited to any particular genre. However, our primary focus is on creating formats designed to attract the largest possible audiences and adapt rapidly across multiple international markets. For this reason, we place particular emphasis on Reality, Game Shows, and Hybrid Formats.